Placing

• Placing a model is not considered Movement.
• Simply pick up the model and place it in its new permitted location.
• It does not have a move path and ignores ZoC, models and terrain between it and it's final location.
• If a model is Placed it cannot be placed into the area of an Impassable Terrain Element, another model or into BtB with an Enemy model.
• Each specific Place effect may have further restrictions.
• The player Placing the model decides the model’s Facing.

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A good example can be found at Hidden Fortress - Tengu & the Power of Place